Agentic SEO – When AI Shops for You: How Autonomous Agents Are Rewiring E-Commerce
AI agents are overtaking search: shopping visits driven by generative AI surged 4,700%, while retailers like Walmart deploy “super agents” that guide purchasing end-to-end. But agents bring risks—less visible brands, opaque decisions, and emerging trust deficits. To thrive, businesses must reorganise for agent interaction: reengineer SEO through semantic structures, track agent-led conversions, and build accountability into the agent flow. In short, we’re moving into a world where your brand needs to speak agent, not just user.