A Data management platform (DMP) is a complex piece of software used to collect, store, classify, analyze, and distribute large quantities of data. It is a cornerstone technology for larger organizations when it comes to advertising data management, with rapidly increasing adoption. Data collection is a core capability of every data management platform. Being able to pull data from various disparate sources into one place may unlock enormous value. Typically, DMPs can ingest first-party data, second-party data from contracted partners, as well as third-party data from external providers.What differentiates various DMPs is the range of available data sources and integrations out of the box, data collection implementation, and speed of data transfer. The best DMPs have a large number of reliable (ideally lossless) and fast data integrations with other technology and data vendors. In addition, they offer an easy implementation with customization options.
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