All marketsUnified data-layer infrastructure across every online Nespresso market
Skills usedAI governance, risk & regulatory complianceMachine learning, deep learning & MLOpsData Strategy for AISolution & enterprise architectureData architecture, engineering & governanceCloud & multi-tenant SaaS platformsInnovation & change managementBusiness value & financial managementDigital marketing & customer analyticsCommunication & thought leadership
IndustriesRetail, consumer goods & e-commerce
All 9 contributions
- Supported the global restructuring of Nespresso’s data analytics function, migrating operations and technologies to a centralised analytics hub.
- Senior Managing Consultant with broad scope across digital and data science in Nespresso’s commercial and e-commerce business, focused on integration, forecasting, communication and coordination across global markets.
- Engineered and launched a unified data-layer infrastructure across all online Nespresso markets, applying DevOps principles and a CI/CD pipeline.
- Implemented an A/B/n multivariate testing strategy that significantly improved campaign effectiveness and ROI, integrating sentiment analysis and topic modelling for actionable insights.
- Implemented data-science modules for the global multi-device platform, including user-behaviour tracking in all markets and cart-abandonment retargeting.
- Audited the corporate data analytics function for all markets together with Adobe and Google, ensuring best practices and technology optimisation.
- Designed the institutional performance-metrics framework for Nespresso e-commerce, supporting customer engagement, performance management and optimisation of budget spending across all markets.
- Led the data and analytics stream of Nespresso’s e-commerce transformation, supporting its organisational integration within the Nestlé group.
- Supported local markets in implementing data-driven marketing-mix optimisation, with experimentation run on Adobe Marketing Cloud.