Massimo BuonaiutoPrincipal Director · Data & Artificial Intelligence

Enterprise AI, from strategy to production.

AI and data executive with 15+ years of international experience across global health, banking, biopharma, manufacturing and commerce — combining executive strategy with hands-on architecture. Also a founder: from Italy’s first online ticketing platform in 1994 to an AI-native commerce SaaS in 2025.

Location
Zürich, Switzerland
Ventures founded
CapodannoRoma (1994) · “Internet and Databases” magazine · Solara28 (2025)
Languages
Italian (native), English (fluent), German, French
Focus
Generative & agentic AI, AI governance, data platforms
Sectors
Global health, banking, biopharma, manufacturing, commerce
20+years of enterprise architecture
15+FTE organisation led at DSM-Firmenich
€70M+projected value of the R&D portfolio
25+international keynotes

Visionary

Seeing the next shift early, then building it.

E-commerce in 1994, AI-assisted development in 2014, AI digital twins in manufacturing in 2020, an agentic software factory in 2025. Each idea came first, the product followed, and the thinking was shared on stages across Europe.

  1. 1994E-commerce for live events

    Founded CapodannoRoma and built Italy’s first B2C e-commerce platform for live-event ticketing.

    Read the experience →
  2. 1994Publishing on the internet and databases

    Launched the magazine “Internet and Databases” before the age of 20; it grew into three B2B technology titles reaching 285,000 companies a month.

    Read the experience →
  3. 1998Online travel booking

    Co-architected Helloitaly.it, the first online travel portal in Italy, later acquired by Expedia Group, with 15,000+ hotels online.

    Read the experience →
  4. 2010Open data standards for science

    Authored the Darwin Core Germplasm data standard, presented at TDWG 2010 in Woods Hole, USA.

    Read the experience →
  5. 2014AI-assisted software development

    Working with AI development tools since 2014, long before agentic coding assistants.

  6. 2020AI digital twins in manufacturing

    A hybrid AI digital twin using deep learning on 768 real-time sensor streams cut plant downtime by 48% and won the Best DSM Corporate Research Project award; the solution later integrated GPT-3.5 and Llama 2 to read maintenance logs.

    Read the experience →
  7. 2021–2025Generative AI on European stages

    Keynotes and co-chair roles in Berlin, Zurich, Frankfurt, Kassel and Morges on Lab 4.0, ChatGPT in R&D and manufacturing, and why “this time is different” for AI.

    See the presentations ↗
  8. 2025The agentic software factory

    Built Solara28 with 32 AI agents in eight virtual teams: 6M+ lines of production code, audited at about 275 person-years of engineering.

    Read the experience →
  9. 2025Local-first, sovereign commerce

    Designed Solara28 as a zero-commission, GDPR-native alternative to global marketplaces, returning data and margins to European merchants.

    Read the experience →

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