Massimo BuonaiutoPrincipal Director · Data & Artificial Intelligence

Topics / Industries

Logistics & supply chain

Shipping, freight, postal services, vaccine supply chains and delivery operations.

16 contributions across 5 experiences

Where this industry appears in the career

2024–20256 contributions

EPAM Systems

  • Global agribusiness and food company, Switzerland: defined the GenAI strategy for shipping and transport optimisation, structuring 18+ use cases (laytime calculations, contract analysis, chartering risk mitigation) with OCR, NLP, LLMs and knowledge graphs.
  • Spearheaded the global expansion of EPAM’s Data & AI practice across EMEA, North America, APAC, LATAM and CIS, defining strategic direction for AI, Generative AI and Agentic AI, and led client engagements and pre-sales across banking, government services, logistics, consumer goods, biopharma, chemicals, telecommunications, energy and industrials.
  • Global energy leader, Saudi Arabia: designed scalable AWS AI cloud platforms and end-to-end architectures across upstream, downstream, R&D, engineering, finance, HR, safety and supply chain, with LLM orchestration, multi-agent systems, RAG and LSTM models for R&D.
  • Global industrial materials firm, UK: defined the architecture for freight anomaly detection — hybrid statistical, ML and GenAI models with RAG for contextual validation on AWS and GCP, feature engineering, prompt design for anomaly justification and EPAM AI accelerators.
  • Leading logistics and postal group, UK: designed a strategic MLOps assessment offering for enterprise-wide AI/ML adoption, with an evaluation methodology across data ops, model management and platform readiness.
  • Global coffee company, Netherlands: led the analytical assessment of predictive analytics for global shipment delays — historical shipping and customs data, key delay drivers, model performance — and delivered the resulting AI strategy and offering.
2025–20264 contributions

Solara28

  • Delivered 300+ discrete business functions across platform and store contexts, including product catalogue management with customisers, multi-step checkout, order lifecycle management, delivery-zone configuration, driver assignment, workforce logistics, automated SDI e-invoicing and support/ticketing workflows.
  • Developed an ecosystem strategy covering payments, accounting and e-invoicing, logistics, local commerce associations, digital agencies and technology providers to accelerate merchant acquisition and operational integration.
  • Designed a fully API-first commerce infrastructure governing the complete retail lifecycle — dynamic catalogue management, logistics and proprietary driver-network routing, native multi-channel CRM and loyalty analytics — enabling modular extensibility and third-party integrations.
  • Built the store operations domain: catalogue and category management, order lifecycle and control centre, delivery operations and driver management, reviews moderation, reporting and analytics, theme and branding configuration, and staff management including bulk import.
20182 contributions

Fair Trade Handels

  • Delivered 8% savings on shipping fees through operations and supply-chain analytics, and +12% customer conversions through real-time campaign analytics.
  • Built the data and reporting estate on Snowflake and implemented dashboards with KPIs for customer engagement, global supply chain, digital marketing, sales operations, change management and programme management.
20261 contribution

Gavi, the Vaccine Alliance

  • Designed the Azure architecture extending Gavi’s Programmatic Dashboard from reactive reporting to predictive early warning, forecasting country × vaccine stock-buffer breaches 6–12 months ahead — integrating SAP, UNICEF SD/Thrive360 and VaxNeed into Azure SQL and a row-level-secured Power BI model, with forecasting on Azure Machine Learning and grounded narrative generation on Azure OpenAI behind an API Management LLM gateway.
2019–20241 contribution

DSM-Firmenich

  • Coached regional data scientists and colleagues on data science and digital transformation for projects spanning 60+ R&D labs, 85 manufacturing plants and supply chain, chemistry, compound analytics, formulations, marketing and sales.
Profile2 contributions

Across the career

  • Brings cross-industry experience spanning biopharma, banking, insurance, life sciences, chemicals, manufacturing, supply chain, finance, e-commerce, public sector, NGOs and FMCG.
  • Delivers end-to-end e-commerce platforms spanning catalogues, product customisation, orders, payments, delivery, logistics, loyalty, CRM, analytics and billing.
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